Unlock BIG

We help brands develop disruptive innovations that create change and accelerate growth. 

Unlock Innovation
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Create BIG Change

Disrupt the status quo

What are you looking to achieve?

Innovation Services

To unlock BIG growth

  • The BIG Why™ (4-6 weeks)
  • The BIG Idea™ (6 weeks)
  • The BIG Test™ (4 weeks)
  • The BIG Disruptor™ (12 weeks)
Understand
Ideate
Disrupt

The BIG Why™

Understand your business and its challenges

  • Identify the number of ideas among your current employees
  • Evaluate the current idea development workflow
  • Develop recommendations for increased velocity and transparency of idea generation and development
4 Weeks
Understand

The BIG Idea™

Unlock novel human-centered ideas based on needs

  • Twenty stakeholder interviews (internal and external)
  • Project-team workshop
  • Agreement on insights
  • Executive team presentation with 4-5 big ideas
6 Weeks
Ideate

The BIG Test™

Test how ideas work in the real world

  • Co-create with project team 1-2 minimum-viable products
  • Design discovery experiments to gauge are we meeting users’ needs
  • Report findings to the executive team, gain buy-in for further development
4 Weeks
Test

The BIG Disruptor™

Advance MVPs to high-fidelity prototypes

  • Prioritize hypotheses gained from MVP testing
  • Iterate on the most important hypotheses to gain additional information
  • Run validation experiments for data that enables a final “go or no-go” decision by leadership
12 Weeks
Disrupt
Why BIG?

Built to Disrupt

Human-Centered

We create with people, not for people. We’re iterative, collaborative & creative.

Relentlessly Focused

We are high-impact, change-oriented with a relentless focus on finding viable solutions.

Educators at Heart

We lead with empathy, compassion and curiosity. We are outcome-led.

Agile Workflow

We are fast and hand’s on. We de-risk, test and validate based on evidence.

Transformative

We unlock sustainable innovation that disrupts and empowers.

Design Thinking Educators

As instructors of Design Thinking at UC Berkeley Haas School of Business, we combine our applied innovation curriculum with our expertise in strategy work to unlock innovation.

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Download Your BIG Innovation Guide — Free!

Case Studies

BIG Results

We create BIG results for private, public and government institutions.

 

129+

User Interviews

Conducted to understand the needs of customers.

55+

New Business Ideas

Generated to disrupt whole industries

29+

Prototypes Developed

To test and validate our inovations.

13+

Happy Customers

We take on only a few select projects a year for focused results.

From our blog

BIG Insights

Become Future-Ready: See and Seize the Future
[big] Becoming Future Ready Blog_Featured Image

Become Future-Ready: See and Seize the Future

Apr 13, 2022 1:05:24 PM 3 min read
Putting Customers’ Jobs to be done At The Core Of Your Work
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Putting Customers’ Jobs to be done At The Core Of Your Work

Mar 16, 2022 10:21:59 AM 2 min read
Unlock Innovation through Design Thinking: A Message from our CEO
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Unlock Innovation through Design Thinking: A Message from our CEO

Jan 29, 2022 5:15:00 PM 3 min read

Become a Partner

Unlock innovation & create positive change