Berkeley Innovation Group | BIG Innovates | Unlock Innovation™

1. Understand

Know your customers and understand the opportunity landscape

2. Ideate

Unlock novel human-centered ideas based on user needs

3. Test

Prototype and test ideas work in the real world

4. Disrupt

Proactively innovate to be the disruptor in your industry

Understand Customer Motivations

Unlock BIG ideas

Launch New Products

Lower Operation Costs

Reignite Growth

Disrupt an Industry

Outscale The Competition

Transform Culture

Innovation Services

To unlock BIG growth

The BIG Why™ (4-6 weeks)
The BIG Idea™ (6 weeks)
The BIG Test™ (4 weeks)
The BIG Disruptor™ (12 weeks)

Understand

Ideate

Disrupt

View Services

The BIG Why™

Understand your business and its challenges

Identify the number of ideas among your current employees
Evaluate the current idea development workflow
Develop recommendations for increased velocity and transparency of idea generation and development

4 Weeks

Understand

Get Started

The BIG Idea™

Unlock novel human-centered ideas based on needs

Twenty stakeholder interviews (internal and external)
Project-team workshop
Agreement on insights
Executive team presentation with 4-5 big ideas

6 Weeks

Ideate

Get Started

The BIG Test™

Test how ideas work in the real world

Co-create with project team 1-2 minimum-viable products
Design discovery experiments to gauge are we meeting users’ needs
Report findings to the executive team, gain buy-in for further development

4 Weeks

Test

Get Started

The BIG Disruptor™

Advance MVPs to high-fidelity prototypes

Prioritize hypotheses gained from MVP testing
Iterate on the most important hypotheses to gain additional information
Run validation experiments for data that enables a final “go or no-go” decision by leadership

12 Weeks

Disrupt

Get Started

Human-Centered

We create with people, not for people. We’re iterative, collaborative & creative.

Relentlessly Focused

We are high-impact, change-oriented with a relentless focus on finding viable solutions.

Educators at Heart

We lead with empathy, compassion and curiosity. We are outcome-led.

Agile Workflow

We are fast and hand’s on. We de-risk, test and validate based on evidence.

Transformative

We unlock sustainable innovation that disrupts and empowers.

BIG Results

Explore our client's BIG success stories

SearchCo

SearchCo

Technology

Sonic Foundry

Sonic Foundry

Education

Hummin'

Hummin'

Health

SearchCo

City Innovate

Oakland

City of Long Beach

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