Unlock BIG

We help brands develop disruptive innovations that create change and accelerate growth. 

Unlock Innovation

Create BIG Change

Disrupt the status quo

What are you looking to achieve?

Innovation Services

To unlock BIG growth

  • The BIG Why™ (4-6 weeks)
  • The BIG Idea™ (6 weeks)
  • The BIG Test™ (4 weeks)
  • The BIG Disruptor™ (12 weeks)

The BIG Why™

Understand your business and its challenges

  • Identify the number of ideas among your current employees
  • Evaluate the current idea development workflow
  • Develop recommendations for increased velocity and transparency of idea generation and development
4 Weeks

The BIG Idea™

Unlock novel human-centered ideas based on needs

  • Twenty stakeholder interviews (internal and external)
  • Project-team workshop
  • Agreement on insights
  • Executive team presentation with 4-5 big ideas
6 Weeks

The BIG Test™

Test how ideas work in the real world

  • Co-create with project team 1-2 minimum-viable products
  • Design discovery experiments to gauge are we meeting users’ needs
  • Report findings to the executive team, gain buy-in for further development
4 Weeks

The BIG Disruptor™

Advance MVPs to high-fidelity prototypes

  • Prioritize hypotheses gained from MVP testing
  • Iterate on the most important hypotheses to gain additional information
  • Run validation experiments for data that enables a final “go or no-go” decision by leadership
12 Weeks
Why BIG?

Built to Disrupt


We create with people, not for people. We’re iterative, collaborative & creative.

Relentlessly Focused

We are high-impact, change-oriented with a relentless focus on finding viable solutions.

Educators at Heart

We lead with empathy, compassion and curiosity. We are outcome-led.

Agile Workflow

We are fast and hand’s on. We de-risk, test and validate based on evidence.


We unlock sustainable innovation that disrupts and empowers.

Design Thinking Educators

As instructors of Design Thinking at UC Berkeley Haas School of Business, we combine our applied innovation curriculum with our expertise in strategy work to unlock innovation.

ICDP Logo Berkeley Haas



Download Your BIG Innovation Guide — Free!

Case Studies

BIG Results

We create BIG results for private, public and government institutions.



User Interviews

Conducted to understand the needs of customers.


New Business Ideas

Generated to disrupt whole industries


Prototypes Developed

To test and validate our inovations.


Happy Customers

We take on only a few select projects a year for focused results.

From our blog

BIG Insights

BIG Membership
Copy of BIG Innovates Templates_Twitter (45)

BIG Membership

May 11, 2023 1:47:31 PM 2 min read
From the Pit Lane to the Boardroom
Copy of BIG Innovates Templates_Twitter (44)

From the Pit Lane to the Boardroom

May 5, 2023 2:21:07 PM 3 min read
Part 2: Another Banking Fail
Copy of BIG Innovates Templates_Twitter (43)

Part 2: Another Banking Fail

May 2, 2023 1:49:41 PM 2 min read

Become a Partner

Unlock innovation & create positive change