Unlock BIG Growth
Berkeley Insights Group unlocks BIG change with strategic planning
Our BIG Mission
Embed Sustainable
Growth
BIG’s mission is to co-create strategic plans embraced by your stakeholders and adaptable to market forces.
Grab the key
Unlock your organization’s potential by developing a scalable, adaptable strategic plan in service to your North Star.
Spark growth
Strategic planning requires a shared understanding of the current state, alignment on the way forward, and sustainable actions to ensure continued progress.
Our Partners
We create BIG results for private, public and government institutions.
Publicly-Traded Companies
Technology
SearchCo
- Creating an Innovation Funnel
- Built a clear process to evaluate employee-led innovations.
- SearchCo viewed innovations to their data centers as engineering-led projects focused on incremental improvements for internal customers; whereas the customer was the external Cloud user with unique KPIs that required a production-led solution.
Health
GE Health
- Customer-focused B2B Sales
- Aggregated voice-of-customer to increase share-of-wallet.
Education
Sonic Foundry
- Responding to disruption Increasing value to remote employees of client companies.
- Sonic Foundry realized a new, user-centered line of business within 12 weeks
Private Companies
Environment
WasteCo
- Identifying Operational Efficiencies
- Driving Sustainable Profitability
- Defining five-year strategy
Tech, Healthcare
Hummin’
- Designing during a Crisis
- Created a platform of real-time clinician wellbeing data.
Sports
Oakland A’s
- Reframed customers orthodoxies Identified a new revenue model
- Identified a new revenue model
- Reimagined customer experience
Strategic Educators
As instructors of Design Thinking at UC Berkeley Haas School of Business, we combine our applied innovation curriculum with our expertise in strategy work to unlock BIG change.
Our Team
Meet The
Changemakers
Jeff Eyet
Jeff skillfully blends empathy, insight, and pragmatism to drive innovation in the corporate world and academia. As the Managing Partner of The Berkeley Innovation Group, he specializes in crafting five-year strategic plans for mid-market companies to navigate complex landscapes and achieve sustainable growth. At BerkeleyHaas, Jeff draws on his rich consulting experience to stimulate students’ curiosity, open new spectrums of possibilities, and direct them toward unexpected yet innovative solutions. Beyond the classroom and boardroom, Jeff serves as a mentor to a diverse range of talent—from budding student entrepreneurs to ambitious founders and seasoned executives.
He holds an MBA from UC Berkeley’s Haas School of Business and a Bachelor of Science in Finance from the University of Maryland, College Park.
Clark Kellogg
Clark is a curious soul who brings an unending passion for creativity to his Design Thinking practice. He has led consulting engagements with corporations, non-profits, governments, and universities in North America, Latin America, Asia, and Europe. He has twice completed a 365-days of art challenge.
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