About BIG

Unlock BIG Growth

Berkeley Insights Group unlocks BIG change with strategic planning

Our BIG Mission

Embed Sustainable Growth

BIG’s mission is to co-create strategic plans embraced by your stakeholders and adaptable to market forces.

Grab the key

Unlock your organization’s potential by developing a scalable, adaptable strategic plan in service to your North Star.

Spark growth

Strategic planning requires a shared understanding of the current state, alignment on the way forward, and sustainable actions to ensure continued progress.

Strategic Planning

An overview of our services:

  • AI Integration and Optimization
  • Operational Excellence
  • Financial Performance
  • Technology Strategy and Implementation
  • People and Talent Management
  • Brand Strategy and Development

AI Integration and Optimization

  • Bespoke AI Strategies: Bespoke AI Strategies: Bold AI visions tailored to your distinct culture and strategic priorities. 
  • Agile AI Implementation: Phased integration responsive to real-time feedback. 
  • Sustainable AI Adoption and Ethics: Foster a culture of continuous learning to sustain enduring, ethical adoption. 

Operational Excellence

  • Operational Efficiency: Mapping your value streams to find waste and optimize material flows.
  • Optimized Throughput: Analyzing supply chains to improve output quality and reduce costs.
  • Strategic Expansion Planning: Leveraging data-driven insights to uncover M&A and organic expansion opportunities.

Financial Performance

  • A Financial Physical: Explore existing revenue and cost structures to redefine profitability.
  • Multi-discipline Approach: Balancing localized, innovative responses with centralized financial guardrails.
  • Sustainable Profitability: Uncovering marginal revenue strengthens budgeting models and increases cash flows.

Technology Strategy and Implementation

  • Digital Transformation: Holistic digital change - spanning strategic visioning, cultural integration, and data-driven delivery.
  • Balanced Technology Integration: Striking the optimal balance between transformational vision and pragmatic delivery. 
  • Embedded Innovation and Upskilling: Enduring digital transformation by equipping your workforce with future-ready knowledge and skills.

People and Talent Management

  • People-centric Strategies: Aligning organizational culture and employee experience for change management initiatives that stick.
  • Technology Upskilling and Readiness: Conveying each employee’s role in achieving the updated corporate strategy.
  • Strategic Alignment and Culture Transformation: Optimize talent processes, workforces, and cultures to a growth mindset.

Brand Strategy and Development

  • Redefine Brand Architecture: Informing current brand perceptions and visual identity systems for global brand alignment.
  • Enhance Brand Loyalty: Uncover customer insights to create personalized, omnichannel brand experiences.
  • Culture and Values Embedding: Leverage a singular voice to communicate your core values and drive brand loyalty.

Our Partners

We create BIG results for private, public and government institutions. 

Publicly-Traded Companies


GE Health

  • Customer-focused B2B Sales
  • Aggregated voice-of-customer to increase share-of-wallet.

Private Companies

Strategic Educators

As instructors of Design Thinking at UC Berkeley Haas School of Business, we combine our applied innovation curriculum with our expertise in strategy work to unlock BIG change.

"If you always do what you always did, you will always get what you always got."
Albert Einstein

Theoretical Physicist

"The best way to predict the future is to invent it."
Alan Kay

American Computer Scientist

Our Team

Meet The Changemakers

Jeff Eyet

Jeff skillfully blends empathy, insight, and pragmatism to drive innovation in the corporate world and academia. As the Managing Partner of The Berkeley Innovation Group, he specializes in crafting five-year strategic plans for mid-market companies to navigate complex landscapes and achieve sustainable growth. At BerkeleyHaas, Jeff draws on his rich consulting experience to stimulate students' curiosity, open new spectrums of possibilities, and direct them toward unexpected yet innovative solutions. Beyond the classroom and boardroom, Jeff serves as a mentor to a diverse range of talent—from budding student entrepreneurs to ambitious founders and seasoned executives.

He holds an MBA from UC Berkeley's Haas School of Business and a Bachelor of Science in Finance from the University of Maryland, College Park.

Clark Kellogg

Clark is a curious soul who brings an unending passion for creativity to his Design Thinking practice. He has led consulting engagements with corporations, non-profits, governments, and universities in North America, Latin America, Asia, and Europe. He has twice completed a 365-days of art challenge.

Have a question for BIG?

BIG Answers

What is Strategic Planning, and Why Is It Essential for Businesses?

Strategic planning is a roadmap for medium-to-long-term success, aligning an organization's daily efforts and valuable resources toward well-defined goals. At The Berkeley Innovation Group, we take an exploratory approach, diving deep into your current state and market realities. Our plans not only guide resource allocation and management alignment but also address challenges like resistance to change. The result is a dynamic, evidence-based strategy that evolves with your needs, setting the stage for sustained growth and competitive advantage.

How Can Strategic Planning Benefit My Business?
Choosing The Berkeley Innovation Group for your strategic planning means embracing a co-creative, data-driven approach that's tailored to your unique circumstances. Our plans drive top-line growth, optimize resource allocation, and foster organizational alignment. With a focus on actionable KPIs and stakeholder engagement, we help you navigate business complexities, identify growth opportunities, and set the stage for smooth transitions during implementation, leading to sustainable success.
How Can You Tailor a Strategic Planning Approach To The Unique Requirements Of Each Organization?

At The Berkeley Innovation Group, we believe in crafting custom strategies rooted in your unique context. Our process starts with 'The BIG Reality,' a deep dive into your organization's internal dynamics, market positioning, and challenges. We then co-create an actionable strategic plan, employing targeted KPIs for measurable outcomes. Our data-driven insights and stakeholder engagement ensure a plan that's closely aligned with your specific needs and goals.

Can You Assist Us in Short and Long-Term Strategic Planning?

Absolutely! At The Berkeley Innovation Group, we excel in balancing short-term actions with long-term visions through our three-phase approach: Analyze, Align, and Ascend. We craft adaptable roadmaps that consider immediate needs while setting an unambiguous North Star for your future. Our focus on actionable KPIs and ongoing support ensures a holistic, dynamic approach to achieving success.

How Can You Address Challenges Such As Resistance To Change During Strategic Planning?

We directly address challenges like resistance to change through our 'Ascend: The BIG Change' phase, integrating change management into the strategic planning process. We emphasize stakeholder engagement at all levels, offering clear communication and tailored training. This focus not only minimizes resistance but also empowers your team to actively contribute to a smooth transition and successful strategy execution.

How Can You Assess the Success of a Strategic Plan?

At The Berkeley Innovation Group, we establish actionable KPIs and OKRs during our 'Align: The BIG Plan' phase to serve as benchmarks aligned with your strategic goals. Through ongoing support and regular monitoring, we not only track progress but also make data-driven adjustments, ensuring your plan remains dynamic and responsive to real-world conditions.

Can You Provide Ongoing Support Once the Strategic Plan Has Been Implemented?

Absolutely. At The Berkeley Innovation Group, our commitment extends beyond the planning stage. Through our 'Ascend: The BIG Change' phase and beyond, we offer ongoing support that includes consultations, progress tracking using actionable KPIs, and data-driven adaptations to ensure your strategic plan meets its objectives and adapts to evolving conditions.

Are Strategic Plans Beneficial to All Types of Businesses?

Yes, strategic planning is universally beneficial. At The Berkeley Innovation Group, we've partnered with diverse industry leaders—from the Oakland A’s baseball team to Google's data center division to Recology, a billion-dollar waste management company—to deliver customized strategic plans that drive growth and transformation, regardless of size or sector.

How Can We Begin Your Strategic Planning Services?

Getting started is straightforward - contact us via our contact page, and we'll arrange an initial consultation to assess your organization's needs, challenges, and goals before creating a tailored strategic planning approach to suit.

How Long Does the Strategic Planning Process Typically Last?

This depends on various factors, including the complexity of your organization, the depth of analysis required, and the extent of collaboration required - we work closely with you to develop a timeline that suits your needs and goals. However, full creation, refinement, and implementation is a year-plus process.

What Can You Guarantee?

Our experienced team guarantees a comprehensive strategic planning approach tailored to your organization's needs. They're committed to developing actionable strategies and effective change management processes and offering ongoing support that helps your goals come to life.



Download Your BIG Strategy Playbook — Free!