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Putting Customers’ Jobs to be done At The Core Of Your Work

The Core of the Jobs-to-be-done Theory "People don’t want to buy a quarter-inch drill bit. They want a quarter-inch hole …

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Unlock Innovation through Design Thinking: A Message from our CEO

BIG Changes Thank you. Whether an old friend or a new community member, we are reignited by the positive response to our …

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Design Thinking: The Heartbeat of Innovation Strategy

Choosing The Doctor Why Business Needs Design Thinking Innovative companies meet new challenges by answering the right q …

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3 Strategies for Wicked Problems

What Makes a Problem “Wicked?” Covid-19 and its knock-on effects creates many complex problems for business leaders, com …

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