When the COVID-19 pandemic upended traditional work models, organizations faced an existential need to maintain productivity and foster creativity in a suddenly virtual world. For Mural, an innovator in virtual collaboration, this disruption presented a unique opportunity to accelerate its strategic vision of enabling seamless digital collaboration.
“The strategy went from how do you survive and advance, to how do you catch as much rain as possible?.”
Embracing an agile, entrepreneurial mindset, the team swiftly aligned to address the urgent needs of a key user group – educators grappling with the rapid shift to remote learning.
With a deep understanding of their customers’ needs and a commitment to human-centered design, Mural prioritized ‘wowing customers with support’ during the pandemic. This meant providing technical assistance, offering personalized training sessions, and hosting virtual events to foster a sense of community.
This unwavering focus on delivering an exceptional user experience and continuous stakeholder engagement allowed the company to swiftly onboard hundreds of educational institutions, reassuring them of Mural’s commitment to their success.
However, Ward emphasizes that sustainable success requires thoughtful prioritization: “We had to have tough conversations…we were probably not the right solution for [some early users].” Ruthlessly scrutinizing product-market fit and making difficult trade-offs ensured Mural could maximize impact where their solution delivered exponential value.
The pandemic was “a positive reminder of [Mural’s] potential…to make the world a better place to collaborate,” Bullard reflects. The company transformed crisis into opportunity by aligning around a shared vision, empowering cross-functional teams, and remaining resilient amid uncertainty.
As the business landscape continues to evolve, Mural’s story is a testament to the enduring power of strategic thinking and resilience. It reminds us that driving transformative growth is not just about algorithms or frameworks but about cultivating diverse talent, iterating relentlessly based on consumer insights, and unifying teams through a higher organizational purpose. This strategic approach instills confidence in Mural’s ability to navigate future uncertainties.
For leaders navigating volatility, the path forward lies in embracing change as a catalyst for innovation – an opportunity to ideate, test, and ultimately craft solutions that unlock collaboration and unleash their people’s full creative potential.
