Jeff Eyet Presents...

The BIG Strategy Podcast

Your go-to spot for real talk with the masterminds of business strategy. It's about sharing stories, insights, and those little nuggets of wisdom to help you unlock BIG Growth. Listen on all major podcasting platforms. 

Brewing Innovation at Peets Coffee with Jessica Mitchell
2024-04-17
• 40 min
Brewing Innovation at Peets Coffee with Jessica Mitchell
The BIG Strategy Podcast
Play

EP 1. Brewing Innovation with Jessica Mitchell

In this episode, we sit down with Jessica Mitchell, who held the roles of Head of Retail Marketing and Director of Innovation at Peets Coffee. She joins us to discuss her experience successfully bringing cold brew coffee to market at Peet's Coffee.

Brewing Innovation at Peets Coffee with Jessica Mitchell
2024-04-17
• 40 min
Brewing Innovation at Peets Coffee with Jessica Mitchell
The BIG Strategy Podcast
Play

EP 1. Brewing Innovation with Jessica Mitchell

In this episode, we sit down with Jessica Mitchell, who held the roles of Head of Retail Marketing and Director of Innovation at Peets Coffee. She joins us to discuss her experience successfully bringing cold brew coffee to market at Peet's Coffee.

Brewing Innovation at Peets Coffee with Jessica Mitchell
2024-04-17
• 40 min
Brewing Innovation at Peets Coffee with Jessica Mitchell
The BIG Strategy Podcast
Play

EP 2. Finding Growth in CPG with Beth Hammond

With experience across CPG retail, marketing, and innovation, Beth Hammond shares her frameworks to find growth opportunities in a crowded market. She highlights opportunities from line extensions to greenfield opportunities.

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