2024: The Year of Strategic Revision

2 min read
Jan 18, 2024 9:34:39 AM

What is a Strategic Plan?

Strategic planning may seem daunting, but it's an exciting milestone. As an ambitious executive armed with a clear vision for your company, you know what your organization can achieve. However, taking the reins to create or update a strategic plan that improves your company’s financial performance gets overshadowed by the day-to-day demands of running a business.


A typical plan includes financial, operational, technological, human resource, and marketing “pillars.” Looking across your C-suite, are the leads of each pillar aligned with your vision? Are they executing your vision throughout their organizations? How are you measuring the success of their efforts? What metrics are your board of directors watching to just your strategy?


These questions are answered in a strategic plan supplemented with ongoing, embedded support from The Berkeley Innovation Group.

The Upside

This is your strategic plan – it is more than a document; it's a tool imbued with your new vision, a guiding light influencing decision-making, resource allocation, and performance evaluation. This long-term roadmap, carefully charted, defines your company's strategies and informs your managers of the tactics required. Crafted wisely, it has the potential to galvanize your employees, uplifting their performance and aligning the company with your corporate values.

The Risks

However, this journey has challenges. Pitfalls of an executive’s first strategic plan include poor plan structure and an uninspired launch. These factors must be proactively addressed at the beginning of the process to ensure it inspires your employees. Also, not all employees have implemented a strategic plan; some will take the flag and run, while others will fear taking the first step. Everyone must have a role in its success. Also, a strategic plan's dynamic nature is vital to its adaptability in a changing business environment.

Our Value

To navigate these hurdles, The Berkeley Innovation Group (big) will assist you in crafting a strategic plan that communicates your vision and inspires your team. With any vision, the key is where to begin the journey. Too often, hypothesis-driven consulting delivers a North Star without an implementation roadmap. We provide step-by-step guidance, starting with an inquiry-led approach and cocreating the division-level strategies and team-level tactics to reach your goals.

Moreover, we will emphasize the need for your strategic plan to evolve with your business - requiring regular reviews and updates to ensure its relevance and effectiveness. By doing so, we ensure that your strategic plan is an expression of your vision and a dynamic tool that drives improved performance and financial growth for your company.

In one hour, get your executive team up to speed on the latest developments in AI and their impacts on your strategic plan. Schedule an information call today.

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